Restyle

Just as people shift their tone depending on context, AI can alter the surface style of its outputs without changing their underlying content. Restyling makes a piece of writing, an image, or a song look or sound different while leaving its structure and meaning intact.

Restyling is convergent. While the surface level of the content changes, the substance stays the same. A blog post can be rewritten in a playful brand voice, a photo can adopt a watercolor effect, or a song can be filtered into a jazz arrangement. The function is not to create something new but to regenerate the same thing in a different skin.

The actual changes in style can be explicit or inferred. Users may pick a style directly via codes, palettes, tokens, or guides, or they may let the system infer intent through inline prompts like “Make it more formal” or by attaching a reference sample. The pattern works across modalities:

  • Writing: switch tone, voice, or register while keeping claims intact.
  • Images: apply a brand palette or emulate a reference look.
  • Audio: clean noise, change vocal style, or apply a genre.
  • Code and UI: align with linting rules or system tokens.
Example of changing the style on a single image to tell a brand story, by Dixonbaxi.com

Restyling sits alongside two adjacent patterns: Restructure alters structure while staying in the same medium, such as condensing or expanding text. Transform changes modality while keeping structure intact, such as turning a written outline into a slideshow. Together, they form a spectrum of control over form and presentation.

Design considerations

  • Separate style from structure. Restyle should not change claims, sequence, or layout of the underlying content. Clearly separate actions that change the presentation of content from actions that change its substance.
  • Use preset actions for quick access. Restyle actions built into the interface like “Make more casual” let users play around with stylistic choices without needing to have a specific goal or reference in mind.
  • Offer intensity, not just on or off. People need gradations. Provide tiers or a slider, for example “slight, medium, strong,” for tone or visual effects. This reduces back-and-forth regenerations and helps teams hold a consistent look while still exploring.
  • Support easy defaults or advanced customization. Demonstrate the power of your restyling capabilities with sample galleries anyone can choose from. For more advanced users, allow the cloning or creation of custom styles, easily accessible from personal galleries.
  • Incentivize social remixing. Let users see what style tokens were used for featured content in galleries or direct links. Seed tokens and profiles give users reason to share their creations and bring others inspired by their work into the product experience.

Examples

ChatGPT demonstrates how audio ai allows you to change the voice of the speaker without impacting the training rules of the AI itself
FloraFauna.ai allows users to explicitly state which parts of the reference photo they want to use to adjust the style of the original. Users can create as many variations as they want by adding new cards to the canvas
In discord, Midjourney supports a standard command to blend two or more images together, meshing their tokens into a single result
Notion allows you to adjust the tone of your writing. Small changes are introduced but the general structure of the writing remains the same